Why DTC Brands Are Migrating from Okendo to Yuko
Okendo excels at review collection and customer feedback. But as your retention strategy matures, you need a platform that goes beyond reviews-one that combines reviews, loyalty programs, referral marketing, and memberships into a cohesive customer retention ecosystem.
Table of contents
The Okendo Experience:
- ⭐ Reviews-first platform – Exceptional review features, but loyalty and referrals are secondary
- 🔍 Great customer insights – Excellent feedback collection, but limited retention tools to act on those insights
- ❌ No comprehensive loyalty programs – Basic loyalty features don’t match dedicated loyalty platforms
- ❌ Limited referral marketing – Missing advanced viral growth and ambassador programs
- ❌ No membership capabilities – Can’t create recurring revenue through paid memberships
- 💰 Pricing scales quickly – Costs increase significantly with order volume
The Yuko Solution:
Yuko combines Okendo’s review excellence with comprehensive loyalty programs, advanced referral marketing, and membership features-giving you a complete customer retention platform at competitive pricing.
- ✅ Reviews + Loyalty + Referrals + Memberships – Complete retention suite, not just reviews
- ✅ Unified customer profiles – One view of customer behavior across all retention touchpoints
- ✅ Advanced loyalty programs – True points, VIP tiers, and rewards that drive repeat purchases
- ✅ Sophisticated referral marketing – Turn customers into brand ambassadors with viral mechanics
- ✅ Membership programs – Generate recurring revenue through exclusive paid memberships
- ✅ Competitive pricing – More features at similar or lower cost than Okendo alone
What Happens When You Migrate from Okendo to Yuko
🔄 Your Data Migration (100% Preserved):
Reviews & Customer Insights:
- ✅ All product reviews (with photos and videos)
- ✅ Star ratings and verified purchase badges
- ✅ Customer names, emails, and review dates
- ✅ Review responses and moderation history
- ✅ Attributes-based reviews (fit, quality, sizing, etc.)
- ✅ Customer surveys and feedback data
- ✅ Questions and Answers content
- ✅ Review tags and categorization
- ✅ Customer sentiment data
- ✅ SEO-optimized review markup (Google rich snippets maintained)
Customer Profiles:
- ✅ Complete customer purchase history
- ✅ Engagement metrics and behavior data
- ✅ Segmentation information
- ✅ Customer lifetime value data
- ✅ Review contribution history
🚀 What You Gain with Yuko:
Complete Loyalty Programs (Beyond Okendo):
- Comprehensive points-based reward system
- Multi-tier VIP programs (Bronze, Silver, Gold, Platinum)
- Flexible reward structures (discounts, free products, free shipping)
- Points for purchases, reviews, referrals, social shares
- Birthday rewards and anniversary bonuses
- Time-based promotions and double-points campaigns
- Custom earning and redemption rules
- Loyalty analytics and customer segmentation
Advanced Referral Marketing (Okendo doesn’t offer):
- Sophisticated viral growth mechanics
- Two-sided referral rewards (advocate + friend both benefit)
- Referral leaderboards and gamification
- Social sharing optimization across platforms
- Multi-tier referral structures (refer 3+ friends, unlock bonuses)
- Ambassador program capabilities
- Referral analytics and attribution tracking
- Integration with loyalty points system
Membership Programs (Okendo doesn’t offer):
- Paid membership tiers with exclusive benefits
- Recurring revenue streams (monthly/annual subscriptions)
- Member-only pricing and early access
- Exclusive products and limited releases
- VIP customer support and experiences
- Membership analytics and retention tracking
- Integration with loyalty and referral programs
Unified Customer Marketing Platform:
- All retention tools in one cohesive system
- Reviews that automatically earn loyalty points
- Referrals that unlock VIP tier benefits
- Memberships that provide exclusive rewards
- One unified customer profile across all features
- Seamless workflows spanning reviews, loyalty, referrals, memberships
- Holistic analytics showing complete customer journey
Enhanced Review Features:
- All of Okendo’s review capabilities maintained
- Plus integration with loyalty (review rewards)
- Plus integration with memberships (member-only reviews)
- Plus faster page load times and optimized performance
Better Value:
- More comprehensive features than Okendo
- Competitive pricing (similar or better)
- No need for separate loyalty or referral apps
- Simplified billing and management
Okendo vs Yuko: What You Get
| Feature | Okendo | Yuko | Your Benefit |
| Product Reviews | ✅ Excellent | ✅ Excellent | Same high-quality review collection |
| Photo & Video Reviews | ✅ Yes | ✅ Yes | Visual social proof maintained |
| Attributes-Based Reviews | ✅ Yes | ✅ Yes | Sizing, fit, quality insights preserved |
| Customer Surveys | ✅ Yes | ✅ Yes | Feedback collection continues |
| Q&A Functionality | ✅ Yes | ✅ Yes | Customer questions maintained |
| Comprehensive Loyalty | ⚠️ Limited | ✅ Advanced | True loyalty programs |
| VIP Tier Programs | ❌ No | ✅ Yes | Multi-level customer rewards |
| Advanced Referrals | ❌ No | ✅ Yes | Viral growth mechanics |
| Membership Programs | ❌ No | ✅ Yes | NEW: Recurring revenue |
| Unified Platform | ⚠️ Reviews-focused | ✅ Complete retention | All tools integrated |
| Customer Profile | ⚠️ Review history | ✅ Complete journey | Holistic customer view |
| Setup Complexity | Moderate | Simple | 30-minute setup |
| Support Response | Business hours | Under 2 hours | Always-on support |
| Starting Price | $19/mo | $15/mo* | *Includes loyalty + referrals + memberships |
Cost Comparison: What You’ll Actually Pay
True Cost Comparison (Reviews + Loyalty + Referrals):
| Your Current Setup | Okendo | Yuko Complete | Annual Savings |
| Reviews Only | Okendo $19/mo | Yuko $15/mo* | *Includes loyalty + referrals + memberships |
| Reviews + Loyalty App | $19 + $99 = $118/mo | Starts at $15+$9=$25/mo | $1,116/year |
| Reviews + Loyalty + Referral App | $19 + $99 + $19 = $137/mo | Starts at $15+$45+$9=$49/mo | $1,056/year |
| Reviews + Loyalty + Referral + Membership App | $19 + $99 + $19 + NA = $137/mo | Starts at $15+$45+$9+$99=$168/mo | $300+/year |
How Migration Works (24-48 Hours, Zero Downtime)
Step 1: Schedule Your Free Migration Consultation (15 minutes)
Book a call with our migration specialist to:
- Review your current Okendo setup and integrations
- Map your reviews, customer data, and insights
- Create a custom migration plan
- Discuss your loyalty and referral strategy
- Answer any questions about the process
- Schedule your migration window
Step 2: Export Your Data from Okendo (We can help with this)
Our team will guide you through exporting:
- Product reviews (including photos and videos)
- Attributes-based review data
- Customer surveys and feedback
- Q&A content
- Customer profiles and purchase history
- Review tags and categorization
- All SEO metadata
You can export directly from Okendo’s dashboard, or our team can handle this for you with white-glove support.
Step 3: We Import Everything into Yuko (Handled by our team)
Our migration team will:
- Import all reviews with photos, videos, and rich metadata
- Preserve attributes-based review insights
- Transfer customer surveys and feedback data
- Migrate Q&A content
- Map complete customer profiles
- Maintain all SEO benefits (structured data, rich snippets)
- Create unified customer profiles for loyalty and referrals
- Test everything thoroughly before launch
You don’t lift a finger-we handle the technical work.
Step 4: Build Your Complete Retention Strategy (We’ll help)
Once reviews are migrated, we’ll help you:
- Reviews: Match Yuko’s widgets to your brand (colors, fonts, styling)
- Loyalty: Design points program, VIP tiers, and rewards structure
- Referrals: Create viral growth campaigns and ambassador programs
- Memberships: Build paid membership tiers and exclusive benefits
- Integration: Connect all features for seamless customer experience
- Automation: Set up cross-feature workflows
- Testing: Verify everything works perfectly on desktop and mobile
Average setup time: 45-60 minutes for complete platform
Step 5: Go Live (Zero Downtime) (Seamless switchover)
When you’re ready to launch:
- We disable Okendo widgets
- We activate Yuko’s complete retention platform
- Your customers see zero interruption
- All reviews and customer data work immediately
- Loyalty programs and referral campaigns go live
- We monitor for 24-48 hours to ensure smooth operation
Total migration timeline: 24-48 hours from start to finish
White-Glove Migration Support (100% Free)
What’s Included:
📞 Dedicated Migration Specialist
- Personal point of contact throughout migration
- Expert guidance on building complete retention strategy
- Answers to all technical questions
- Strategic recommendations for loyalty and referral programs
- Proactive communication and updates
🔧 Technical Migration Assistance
- We handle all data exports and imports
- Custom data mapping for complex review structures
- Attributes-based review preservation
- Widget installation and configuration
- Theme integration and customization
- Complete customer profile creation
- Testing and quality assurance
🎨 Complete Platform Setup
- Brand matching (colors, fonts, styling)
- Review display widget positioning
- Loyalty program design and configuration
- Referral campaign creation and setup
- Membership tier design and pricing
- Email template customization
- Cross-feature workflow automation
📊 Strategic Onboarding
- Retention strategy consultation
- Best practices for loyalty program structure
- Referral marketing playbook
- Membership program strategy
- Customer segmentation recommendations
- Email marketing integration guidance
📈 Post-Migration Optimization
- 30-day check-ins to ensure everything runs smoothly
- Performance monitoring and reporting
- Optimization recommendations across all features
- Feature adoption guidance
- Proactive troubleshooting
👤 Dedicated Account Manager (For 1,000+ orders/month stores)
- Ongoing strategic guidance
- Quarterly business reviews
- Feature recommendations
- Priority support access
- Direct line to product team
Frequently Asked Questions
24-48 hours from start to finish. Here’s the breakdown:
1. Migration consultation: 15 minutes
2. Data export from Okendo: 1-2 hours (we can handle this)
3. Data import to Yuko: 2-4 hours (handled by our team)
4. Complete platform setup (reviews + loyalty + referrals + memberships): 45-60 minutes
5. Go-live and monitoring: Instant switchover
Most stores complete migration in 1-2 days, including full retention platform setup.
No-your SEO is fully preserved and often improved. Yuko maintains:
1. All review content and structured data
2. Google rich snippets (star ratings in search results)
3. Review schema markup
4. Customer review history and dates
5. SEO-optimized review pages
6. Attributes-based review data
Many stores see improved SEO performance with Yuko due to faster page load times and better-optimized review markup.
All attributes-based review data is fully preserved. Yuko supports:
1. Fit ratings (runs small, true to size, runs large)
2. Quality assessments
3. Sizing information
4. Custom attributes you’ve created
5. Historical attribute data for analytics
Your customers’ detailed feedback remains intact and continues helping future shoppers make informed decisions.
Your customers will experience zero disruption during migration. The switchover happens behind the scenes:
1. All reviews remain visible on your site
2. Customer profiles are preserved
3. Email communications continue without interruption
4. No login issues or account problems
What they WILL notice: New features they can engage with-loyalty points, referral rewards, and membership benefits.
Yes–100% free with zero hidden costs. Our white-glove migration service includes:
1. Dedicated migration specialist
2. Complete data export and import
3. Technical setup and configuration
4. Widget customization and brand matching
5. Loyalty and referral program setup
6. Membership tier design
7. Testing and quality assurance
8. Post-migration monitoring and support
No setup fees. No migration charges. No surprises.
We’ll work with you to replicate or improve your integrations. Yuko integrates natively with:
1. Shopify (all themes and apps)
2. Klaviyo (advanced segmentation based on reviews + loyalty + memberships)
3. Mailchimp and Omnisend
4. SMS platforms (Attentive, Postscript)
5. Customer support tools (Gorgias, Zendesk)
6. Analytics platforms (Google Analytics, Mixpanel)
If you have custom integrations, our team will create a migration plan during your consultation-often with better integration quality than Okendo.
Absolutely! We recommend:
1. Start a free trial to explore Yuko’s complete retention platform
2. Import a sample of your reviews to see display quality
3. Test loyalty and referral features your team
4. Design a membership tier to see revenue potential
5. Schedule a demo with our migration specialist
Once you’re confident, we’ll handle the full migration. Many stores run Yuko in parallel with Okendo during testing.
You’ll have ongoing support forever:
1. Email support with average response time under 2 hours
2. Live chat for urgent questions
3. Knowledge base with comprehensive guides
4. Dedicated account manager (1,000+ orders/month stores)
5. Strategic consultation for optimization
6. Regular feature updates and improvements
7. Training sessions for team members
We don’t disappear after migration–we’re your long-term retention partner.
Loyalty programs dramatically increase repeat purchase rates and customer lifetime value:
Benefits of adding loyalty to reviews:
1. Increase review collection rates – Reward customers with points for leaving reviews
2. Drive repeat purchases – Points create incentive to come back and buy
3. Build VIP customer base – Tiered programs recognize and reward your best customers
4. Increase average order value – Customers spend more to reach the next tier
5. Generate predictable revenue – Loyalty members shop more frequently
Real example: A beauty brand offering 50 points per review saw review collection rates increase 43% while repeat purchase rates increased 31%.
Memberships create predictable recurring revenue and deepen customer relationships:
What you can offer:
1. Paid membership tiers ($9.99/month, $99/year, etc.)
2. Exclusive benefits (free shipping, member-only discounts, early access)
3. VIP experiences and customer support
4. Members-only products and limited releases
Example membership structure:
1. Bronze: $9.99/month -> Free shipping + 10% off all orders
2. Silver: $19.99/month -> Free shipping + 15% off + early access to new products
3. Gold: $29.99/month -> All of the above + exclusive member-only products
Revenue impact: A fashion brand with 500 paying members at $14.99/month generates $7,495/month ($89,940/year) in predictable recurring revenue- plus members buy 3x more frequently.
We understand contract commitments. Here’s what we recommend:
1. Start planning your migration now so you’re ready when your contract ends
2. Schedule a consultation to create a migration timeline aligned with your contract
3. Use your trial period to test Yuko’s complete retention platform
Many stores plan their migration 60-90 days before contract renewal to ensure everything’s ready for a smooth transition.
