Running a successful Shopify store isn’t just about driving traffic—it’s about maximizing the value of every customer who walks through your virtual doors. That’s where upselling comes in. Studies show that upselling can increase an online store’s revenue by 10-30%, and it’s 68% more cost-effective to upsell to an existing customer than to acquire a new one. Finding the best upsell app for Shopify can transform your store’s bottom line practically overnight.
Table of contents
- What Is an Upsell App and Why Does Your Shopify Store Need One?
- Types of Upsell Strategies for Shopify Stores
- Top 10 Best Upsell Apps for Shopify in 2025
- How to Choose the Best Upsell App for Shopify
- Best Practices for Shopify Upselling Success
- Real Results: What to Expect
- Conclusion: Transform Your Shopify Store Today
- Frequently Asked Questions
In this comprehensive guide, we’ll explore everything you need to know about Shopify upsell apps, from understanding different upsell strategies to reviewing the top-performing apps that can help you increase your average order value (AOV) and maximize revenue.
What Is an Upsell App and Why Does Your Shopify Store Need One?
An upsell app is a tool designed to encourage customers to purchase higher-priced items, add-ons, or upgrades during their shopping experience. These apps help increase your store’s average order value by suggesting more valuable or complementary products at key moments in the customer journey , such as on product pages, during checkout, or after purchase.
The key difference between upselling and cross-selling lies in the approach. Upselling suggests a higher-value version of the current product (like a premium model), while cross-selling recommends complementary products (such as a camera lens with a camera purchase). The best upsell app for Shopify typically combines both strategies to maximize your revenue potential.
The Business Case for Upselling
Consider this: selling to an existing customer has a 60-70% success rate, while selling to a new customer sits at just 5-20%. This stark difference makes upselling one of the most efficient ways to grow your revenue without increasing your customer acquisition costs.
When implemented correctly, upselling delivers multiple benefits:
- Higher Average Order Value: Strategic upsells at key touchpoints help grow order sizes significantly
- Improved Conversion Rates: Post-purchase offers target customers when buyer intent is highest
- Enhanced Customer Experience: Moreover, relevant product suggestions help customers find items that genuinely enhance their purchase
- Better Profit Margins: Additionally, higher-priced products typically carry larger margins, resulting in more revenue per transaction
- Reduced Cart Abandonment: Furthermore, smart upsell offers can keep hesitant shoppers from leaving without purchasing
Types of Upsell Strategies for Shopify Stores
Before diving into specific apps, it’s essential to understand the different upsell strategies available. The best upsell app for Shopify will support multiple approaches so you can test what works best for your audience.
Pre-Purchase Upsells
Pre-purchase upsells appear before a customer completes their checkout. These include:
- Product Page Upsells: Displaying premium versions or add-ons directly on product pages
- Frequently Bought Together: Amazon-style bundles showing complementary items
- Cart Page Upsells: Recommendations that appear when customers view their cart
- Checkout Upsells: Offers presented during the checkout process (often limited to Shopify Plus)
Post-Purchase Upsells
Post-purchase upsells appear after a customer has completed their payment but before they leave the store. These are incredibly effective because the customer has already committed to buying—their wallet is open and trust is established.
- One-Click Upsells: Offers that appear between checkout and the thank-you page, allowing customers to add items without re-entering payment information
- Thank You Page Upsells: Recommendations displayed on the order confirmation page
- Post-Purchase Email Upsells: Follow-up emails suggesting related products
Research indicates that post-purchase upsell offers typically have a 4% conversion rate, with some businesses successfully converting up to 10% of their traffic.
Top 10 Best Upsell Apps for Shopify in 2025
Now let’s explore the leading apps that can help you implement these strategies effectively. Each of these represents a strong contender for the best upsell app for Shopify depending on your specific needs.
1. ReConvert
ReConvert stands as one of the most popular post-purchase upsell apps on Shopify, boasting over 40,000 monthly active users and a 4.9/5 rating from thousands of reviews.
Key Features:
- Post-purchase upsell funnels with drag-and-drop builder
- Thank-you page customization with upsell offers
- AI-powered product recommendations
- Discount popups with countdown timers
- Smart analytics for tracking performance
Pricing: Free plan available
Paid plans start at $4.99/month
ReConvert excels at helping stores convert one-time buyers into repeat customers by optimizing the thank-you page—a typically underutilized piece of real estate.
2. AfterSell Post Purchase Upsell
AfterSell helps ecommerce brands unlock revenue at every step of the customer journey, from cart to checkout to thank-you page.
Key Features:
- One-click post-purchase upsells and downsells
- Personalized offers based on product, cart value, customer tags, and UTM parameters
- Thank-you page customization with reviews and cross-sells
- Checkout page upsells (Shopify Plus exclusive)
- A/B testing and analytics
Pricing: Free plan available
Tiered pricing based on monthly order volume(starts at 29.99/mo)
Merchants praise AfterSell for its robust post-purchase customization and easy-to-run A/B testing capabilities.
3. Frequently Bought Together
Inspired by Amazon’s famous recommendation system, Frequently Bought Together uses AI to suggest relevant products based on customer selections.
Key Features:
- AI-powered product recommendations trained on billions of orders
- Automatic bundle creation
- One-click add-to-cart for multiple items
- Seamless Shopify integration
Pricing: Free plan available;
paid plans start at $19.99/month
This app has generated over $1 billion in revenue for more than 150,000 Shopify merchants, making it a proven choice when searching for the best upsell app for Shopify.
4. Selleasy
Selleasy offers high-conversion one-click upsell and post-purchase functionality, enabling merchants to bundle frequently bought together and related product add-ons.
Key Features:
- Amazon-style “frequently bought together” bundles
- Cross-sell product add-ons on product pages
- Cart upsell funnels that work with any theme
- Checkout and post-purchase upsell options
- Multi-language and multi-currency support
Pricing: Free for up to 50 orders/month; tiered pricing for higher volumes
Merchants consistently report that Selleasy helps increase their AOV while providing lightning-fast loading without annoying popups.
5. Bold Upsell
Bold Upsell is one of the most established upsell apps, offering extensive options for upselling across multiple points in the shopping journey.
Key Features:
- Product upsell offers and cross-sell options
- Customizable display rules for campaigns
- A/B testing capabilities
- Automatic hiding of out-of-stock products from offers
- Pre-purchase and in-cart upselling
Pricing: Starts at $9.99/month
Bold Upsell works well for stores seeking a reliable solution with proven track record, though some users note that discounted upsells require an additional Bold Discounts subscription.
6. Honeycomb Upsell Funnels
Honeycomb is designed for creating both pre-purchase and post-purchase upsell funnels with powerful automation features.
Key Features:
- Upsell funnels before and after checkout
- Customizable thank-you pages
- A/B testing for offer optimization
- Automation for easy implementation
Pricing: Free plan available
This app makes an excellent choice for beginners and advanced users alike who want to implement a complete upsell strategy.
7. Zipify OneClickUpsell (OCU)
Built by the team behind a 9-figure ecommerce brand, OCU offers pre and post-purchase funnels powered by AI.
Key Features:
- AI-powered real-time product suggestions
- Seamless pre and post-purchase upsells
- A/B testing for optimization
- Sleek slide cart for frictionless adding
Pricing: From $50/month
OCU is optimized specifically for Shopify Plus checkout, making it ideal for larger stores seeking the best upsell app for Shopify at the enterprise level.
8. Candy Rack
Candy Rack allows you to show various offers at different stages of the buying process, from product pages to checkout.
Key Features:
- Multiple upsell placement options
- Clean, customizable design
- One-click upsells
- Cross-selling capabilities
This app provides a balanced solution for stores wanting flexibility in where and how they present upsell offers.
9. UFE Cross Sell & Upsell Bundle
UFE helps show personalized recommendations with discounted upsells, bundles, and quantity breaks without disrupting the purchase flow.
Key Features:
- One-click upsell checkout promotions in popup, in-page, and floating styles
- Product bundles and volume discounts
- Frequently bought together functionality
- Highly customized designs with A/B testing
Pricing: Free plan available
UFE is ultra-lightweight and provides excellent UX designs, making it a solid choice for stores prioritizing site performance.
10. Zoorix
Zoorix offers comprehensive volume discounts, quantity breaks, and tiered pricing alongside bundle and cross-sell capabilities.
Key Features:
- AI cross-sell on product pages and cart drawer
- Bundles, mix and match, and build-a-box options
- BOGO and bulk discount tiers
- Multi-currency and multi-language support
Pricing: Free plan available
Merchants report significant increases in AOV, attributing success to the intuitive deal setups and AI recommendations.
How to Choose the Best Upsell App for Shopify
With so many options available, selecting the right app requires careful consideration of several factors:
Integration and Performance
The app should seamlessly integrate with your existing Shopify store without disrupting performance or design. Check for user-friendly installation processes and ensure the app won’t slow down your site.
Customization Options
Every store is different, so your upsell offers should be too. Look for apps that allow customization of design elements, wording, and offer types to match your brand’s aesthetic and voice.
AI and Automation
The best upsell app for Shopify leverages automation and AI to present personalized product recommendations based on browsing behavior and purchase history. This increases conversion likelihood significantly.
Mobile Optimization
With most shoppers now browsing on mobile devices, ensure your chosen app provides a smooth, frictionless experience on all devices.
Analytics and Reporting
Access to detailed analytics is crucial for tracking campaign performance. Look for insights into conversion rates, average order value, and customer behavior.
Pricing Structure
Evaluate the cost relative to features and potential ROI. Many apps offer free plans, while others have tiered pricing based on usage. Ensure the pricing aligns with your business scale.
Customer Support
Reliable customer support saves time and frustration. Opt for apps with responsive support through live chat, email, or phone.
Best Practices for Shopify Upselling Success
Finding the best upsell app for Shopify is only half the battle. Here’s how to maximize your results:
Keep Offers Relevant
Showing too many upsell options or suggesting irrelevant items can overwhelm customers and hurt trust. One great offer beats five irrelevant ones every time.
Create Urgency
Using phrases like “One Time Offer” or “Today Only” conveys urgency quickly. Consider adding countdown timers to post-purchase offers so customers see the time limit as they consider.
Optimize for Each Touchpoint
Different upsell strategies work better at different stages. Product pages work well for premium versions, cart pages for add-ons, and post-purchase for complementary items.
Test and Iterate
Run A/B tests to find what converts best. Send half of shoppers to a control page and half to the upsell version, keeping other variables identical. Run tests for at least two weeks before declaring a winner.
Use Soft Language
Instead of aggressive messaging like “Get these now!” use softer tones such as “You might like” or “Here are some useful add-ons.” This approach typically converts better.
Avoid Upsell Fatigue
Hitting customers with offers page after page damages brand perception and may hurt overall conversions. Be strategic about placement and frequency.
Real Results: What to Expect
When implemented properly, the best upsell app for Shopify can deliver impressive results:
- One brand using AfterSell sold an additional 80,000 units
- Another added $350,000 in additional revenue
- ReConvert clients see an average 5.6% uplift in average order value
- Sugar Spring Co. saw AOV rise 12.6% in the first 24 hours after adding countdown offers
- Kettle & Fire increased average revenue per customer by 41% with post-purchase upsells
Conclusion: Transform Your Shopify Store Today
Choosing the best upsell app for Shopify comes down to understanding your specific needs, budget, and technical requirements. Whether you prioritize post-purchase offers, pre-purchase bundles, or a combination approach, there’s an app that fits your strategy.
Start by identifying where in the customer journey you’re losing potential revenue. Then select an app that addresses those specific touchpoints. Most importantly, commit to testing and optimizing your offers over time—the real magic happens when you continuously refine your approach based on data.
Remember, upselling isn’t about pushing products customers don’t need. It’s about helping them discover items that genuinely enhance their purchase while growing your business sustainably. With the right best upsell app for Shopify and a customer-first mindset, you can significantly increase your average order value without spending more on customer acquisition.
Ready to get started? Take advantage of free trials offered by most apps on this list, test them on your store for a couple of weeks, and let the data guide your decision. Your bottom line will thank you.
Frequently Asked Questions
The top upsell app for your Shopify store depends on your specific needs. ReConvert and AfterSell excel at post-purchase upsells, while Frequently Bought Together is ideal for product page cross-sells. Selleasy offers a great all-in-one solution for stores wanting multiple upsell types. Consider your budget, primary upsell strategy, and technical requirements when choosing.
Adding upsells to your Shopify store is straightforward. Install an upsell app from the Shopify App Store, configure your upsell offers by selecting which products to recommend, customize the design to match your brand, and activate the offers. Most apps require no coding and can be set up in under 30 minutes.
Upselling suggests a better or more expensive version of the same product the customer is viewing—like offering a premium model instead of a basic one. Cross-selling recommends different but related items that complement the original purchase, such as suggesting a phone case when someone buys a smartphone.
Yes, most upsell apps work with all Shopify plans, including the basic plan. However, some features like checkout upsells are exclusive to Shopify Plus. Many upsell apps offer free tiers with basic functionality, making them accessible to stores of all sizes.
A post-purchase upsell is an offer presented to customers after they complete their initial purchase but before they leave your store. These typically appear between the checkout and thank-you pages. Customers can accept the offer with one click without re-entering payment information, making them highly effective with conversion rates averaging 4-10%.
Studies show that upselling can increase an online store’s revenue by 10-30%. The actual results depend on factors like product relevance, offer timing, discount amounts, and your customer base. Many merchants report seeing AOV increases of 5-15% within the first month of implementing upsell strategies.
For most stores, yes. Even apps costing $20-50 per month typically pay for themselves many times over through increased average order values. Consider that acquiring a new customer costs 5-7 times more than selling to an existing one. A well-implemented upsell strategy offers excellent ROI.
While technically possible, using multiple upsell apps isn’t recommended. It can slow down your site, create conflicting offers that confuse customers, and make analytics harder to track. Instead, choose one comprehensive app that covers all the upsell touchpoints you need.
Focus on products that genuinely complement or enhance the customer’s original purchase. Best practices include offering premium versions of viewed items, suggesting accessories or add-ons, recommending products frequently bought together based on your data, and offering bundles at a slight discount.
Track these key metrics to measure your upsell performance: average order value (AOV) before and after implementation, upsell conversion rate (offers accepted divided by offers shown), revenue generated from upsell offers, and overall conversion rate to ensure upsells aren’t hurting primary purchases.
