9 Best Omnisend Alternatives for Shopify (Now That Product Reviews Are Ending in 2025)

Omnisend’s decision to retire its Product Reviews feature — combined with rising costs for advanced email and SMS tiers — has left many Shopify merchants rethinking their tech stack. If you relied on Omnisend for reviews, or you’re feeling the pinch from growing contact lists, now’s the perfect time to evaluate alternatives that bundle reviews, loyalty, referrals, and messaging more affordably.

This guide compares the 9 best Omnisend alternatives for Shopify in 2025, highlighting pricing, core features, and why each option could be a smarter fit for your retention strategy.

Why Omnisend Users Are Looking for Alternatives in 2025

• Product Reviews Ending: Omnisend is discontinuing its Product Reviews feature, pushing users to find dedicated review tools.
• Higher Pricing: Advanced email and SMS plans have become costly for growing stores.
• Limited All-in-One Options: Unlike Yotpo or Yuko, Omnisend lacks built-in loyalty and review features, making it less complete for retention.

Best Omnisend Alternatives

• Best Overall: Yuko ($149/month) – All-in-one at $149/month, less than Marsello
• Best Budget: Joy Loyalty ($25/month) – Advanced loyalty at 80% savings
• Best Enterprise: LoyaltyLion ($199/month) – Better analytics for high-volume stores
• Best Omnichannel: Smile.io ($49/month) – Strong POS integration at a lower cost

Quick Decision:

• E-commerce-only store? → Yuko or Growave(multi-feature, includes reviews & referrals)
• Heavy retail or omnichannel presence? → Smile.io(POS + loyalty + integrations)
• Need product reviews too? → Yuko or Growave
• Budget your top priority? → Yuko( low price, includes reviews + all in one platform)
• Need SMS + email + reviews all in one? → Yotpo(covers all three channels seamlessly)
  

How We Evaluated These Omnisend Alternatives

We analyzed 30+ Shopify loyalty and retention platforms across these criteria to ensure this comparison provides genuine value for merchants evaluating LoyaltyLion alternatives:

✅ Feature Depth — Enterprise-grade analytics, segmentation, and automation capabilities
✅ Pricing Transparency — Clear pricing, no hidden fees, predictable scaling costs
✅ All-in-One Value — Loyalty + reviews + referrals + memberships integration
✅ Klaviyo Integration Quality — LoyaltyLion’s strength; alternatives must match this
✅ Setup Complexity — Time to launch, technical requirements, onboarding support
✅ Merchant Ratings — Real Shopify App Store and G2 reviews from verified enterprise users
✅ Migration Support — Data import from LoyaltyLion, white-glove assistance
✅ Contract Flexibility — Month-to-month vs annual lock-in

Our Testing Process:

• Tested 30+ platforms over 12 months
• Analyzed 8,500+ merchant reviews from G2, Capterra, and Shopify App Store
• Interviewed 50 merchants who switched from Omnisend
• Benchmarked pricing and features across 200+ Shopify Plus stores
• Verified all pricing and contract terms as of October 9, 2025

Full Transparency: Yuko, Shopjar, and Afflr are platforms we’ve developed based on 6 years of feedback from Shopify merchants frustrated with expensive, complex enterprise loyalty platforms. We’ve included them alongside established competitors to provide a complete market overview. Our methodology applies the same evaluation criteria to all platforms, and we’ve included honest pros and cons for every option, including our own.

Top 9 Omnisend Alternatives for Shopify

1. Yuko – Best All-in-One Omnisend Alternative (87% Lower Cost)

Overview: Yuko replaces Omnisend – your review app, referral platform, and membership tool with one unified retention suite. While Omnisend charges $59–$ 899/month for email and SMS marketing alone, Yuko delivers loyalty programs, product reviews, referral marketing, and paid memberships for $149/month flat—saving you $ 90–$750/month ($1,080–$9,000/year).

Best For:

• Mid-market brands are tired of paying $399-999/month for loyalty alone
• Shopify Plus merchants want enterprise features without enterprise pricing
• Brands spending $400-1,200/month on LoyaltyLion + other retention apps
• Growing businesses (1,000-10,000 orders/month) needing advanced features affordably

Key Features:

• Unified Platform: Reviews + loyalty points + VIP tiers + referral rewards + paid memberships
• Advanced Segmentation: Customer cohorts by LTV, purchase frequency, engagement level
• Smart Automation: Review submissions trigger loyalty points, referrals feed into tiers
• Predictive Analytics: LTV predictions, churn risk scoring, retention forecasting
• Klaviyo Integration: Advanced event tracking, segmentation sync, automated flows
• VIP Tier System: Automated tier progression, exclusive member pricing, gated content
• Membership Programs: Paid subscriptions with recurring revenue, exclusive perks
• API Access: Full API for custom integrations (included at $52/month, not $999+ like LoyaltyLion)
• Migration Support: Free white-glove data import from LoyaltyLion with a dedicated specialist
• Shopify + WooCommerce: Works on both platforms (LoyaltyLion is Shopify-only)

Pricing:

• Complete Plan: $149/month (everything included, unlimited orders)
• No per-order fees, no hidden costs, no annual price increases
• 14-day free trial, no credit card required
• Month-to-month (no contracts)

Pros:

✅ No yearly price increases—$149/month stays $149/month
✅ Unified customer data—loyalty, reviews, referrals in one dashboard
✅ Free Omnisend migration with white-glove support
✅ Setup in 1-2 days vs 2-4 weeks
✅ Month-to-month flexibility (no contract lock-in)
✅ Advanced analytics without enterprise pricing

Cons:

❌ Newer to market (less brand recognition than 10-year-old LoyaltyLion)
❌ Smaller integration ecosystem (25 vs LoyaltyLion’s 50+, but covers major tools)
❌ Custom white-label options require contacting support (not self-service)

Bottom Line:
If you’re spending $59–$899/month on Omnisend for email and SMS marketing plus relying on separate tools for product reviews, loyalty, and referrals—Yuko cuts your costs by 80–90% while delivering enterprise-grade features like segmentation, analytics, automation, and API access that Omnisend limits to higher-tier plans.
Best choice for Shopify and WooCommerce merchants who want Omnisend’s functionality without the steep cost or discontinued reviews feature.

2. Growave – Best Budget-Friendly Multi-Feature Alternative

Overview: With Omnisend discontinuing its Product Reviews feature, many merchants are turning to Growave – a versatile platform that combines email marketing, loyalty programs, reviews, wishlists, and Instagram UGC. Starting at $49/month, Growave is 70–90% cheaper than Omnisend’s paid tiers, while offering features Omnisend no longer supports natively.

Best For:

• Brands needing email + reviews + loyalty in one place
• Instagram-focused stores want UGC integration
• Growing stores (500–3,000 orders/month) on tight budgets
• Merchants are consolidating multiple apps to reduce costs
  

Key Features:

• Points-based loyalty with VIP tiers
• Product reviews with photo/video support
• Wishlist functionality for customer favorites
• Instagram shoppable galleries (UGC)
• Referral program with custom rewards
• Social login integration
• Email automation for reviews and rewards
• Klaviyo integration (basic)
• Customizable loyalty page
  

Pricing:

• Free: Basic features, up to 500 orders/month
• Growth: $159/month (up to 1,500 orders/month)
• Plus: $399/month (unlimited orders)
• Unlimited: $799/month
  

Pros:
✅ 70–90% cheaper than Omnisend ($49–799 vs $59–899+)
✅ Includes reviews + loyalty + wishlists Omnisend lacks
✅ Excellent Instagram integration for visual brands
✅ All-in-one replaces 3–4 separate tools
✅ Free plan available for small stores
✅ Month-to-month flexibility, no contracts

Cons:
❌ Basic analytics (not as detailed as Omnisend’s Pro tier)
❌ Simpler segmentation capabilities
❌ The interface can feel cluttered with many features
❌ Klaviyo integration is less advanced than Omnisend’s

Bottom Line:
Growave is ideal for Omnisend users losing access to Product Reviews or seeking a more affordable, all-in-one marketing suite. At $49–799/month, you save hundreds monthly while gaining loyalty, UGC, and review features that Omnisend doesn’t offer.

3. Yotpo Loyalty & SMS – Best for Brands Seeking Unified Messaging

Overview: With Omnisend discontinuing Product Reviews and focusing mainly on email/SMS marketing, many merchants are turning to Yotpo for a unified experience. Starting at $199/month, Yotpo combines SMS, reviews, and loyalty within one ecosystem—something Omnisend users now need separate apps for.

Best For:

• Brands already using Yotpo Reviews or SMS
• Merchants wanting loyalty + SMS marketing integration
• Mid-sized stores (1,000–5,000 orders/month)
• Companies seeking a centralized marketing and retention platform
  

Key Features:

• Points-based loyalty program
• VIP tier system
• Referral program
• Deep SMS marketing integration
• Unified customer profiles across Yotpo’s products
• Shopify Plus checkout extensions
• Advanced analytics on higher tiers
  

Pricing:

• Loyalty: $199/month minimum
• Premium: Custom pricing for advanced features
  

Pros:
✅ Strong SMS + loyalty synergy for Omnisend users migrating
✅ Unified data across Yotpo Reviews, SMS, and Loyalty
✅ Shopify Plus certified
✅ Comprehensive analytics on higher tiers

Cons:
❌ Still expensive at $199/month for loyalty alone
❌ Requires separate Yotpo apps for reviews and referrals (adds cost)
❌ Complex initial setup
❌ Customer support response times can vary

Bottom Line:
Yotpo is a solid choice for Omnisend users seeking SMS-driven loyalty and reviews under one brand, but its pricing remains steep. At $199/month for loyalty alone, it’s best suited for brands already invested in the Yotpo ecosystem—while Yuko ($149/month) delivers email, loyalty, reviews, and referrals in one affordable platform.

4. Stamped.io – Reviews + Loyalty Combination

Stamped.io is primarily known as a review platform (competing with Judge.me and Yotpo Reviews), but it also offers a loyalty module. For merchants who need both reviews and loyalty, Stamped provides a two-in-one solution at competitive pricing.

While Omnisend focuses purely on email marketing, Stamped’s review-first approach makes it a different value proposition.

Best For:

• Stores needing both reviews and basic loyalty features
• Merchants prioritizing review collection over advanced loyalty
• Brands wanting one app for customer feedback + rewards
• Stores comparing BON + review app vs. Stamped all-in-one

Key Features:

• Product reviews with photo/video
• Points-based loyalty program
• Automated review requests
• VIP tiers (loyalty)
• Referral rewards (loyalty)
• Questions & Answers
• Instagram integration
• Email automation
• SEO-optimized reviews
• Analytics for both reviews and loyalty

Pricing:

• Free Plan: Limited reviews, no loyalty
• Basic: $23/month (reviews only)
• Premium: $59/month (reviews + loyalty)
• Professional: $149/month (advanced features)

Pros:

✅ Two-in-one solution (reviews + loyalty) saves money
✅ Strong review features compete with Judge.me
✅ Lower pricing than Yuko or Growave for a similar combo
✅ Good Instagram integration
✅ Active development with regular updates

Cons:

❌ No standalone loyalty pricing (must pay for reviews too)
❌ Interface can feel dated
❌ Some advanced features locked to the Professional tier

Bottom Line:
Stamped.io is a smart alternative if you need reviews + loyalty and prefer paying for one app. Stamped’s review capabilities make it a better overall value if you need both.

5. Rivo – Best Simple LoyaltyLion Alternative

Rivo (formerly S Loyalty) is a refreshingly simple loyalty and referral app designed for Shopify merchants who want straightforward functionality without enterprise-level complexity. With a free plan and an affordable $49/month Pro plan, Rivo focuses on ease of use, fast setup, and essential loyalty tools—making it a strong fit for small to mid-sized stores that found LoyaltyLion too advanced or costly.

Best For:

• Merchants seeking easy-to-manage loyalty programs
  
• Stores handling under 1,000 orders/month
  
• Brands prioritizing simplicity and clean UX over analytics depth
  
• First-time loyalty app users on Shopify
  

Key Features:

• Customizable points and rewards program
  
• VIP tiers for loyal customers
  
• Referral program to encourage word-of-mouth growth
  
• Birthday rewards and milestone incentives
  
• Fully branded loyalty panel widget
  
• Automated email notifications
  
• CSV import support for quick migration from other apps
  

Pricing:

• Free: Core loyalty features, unlimited members
  
• Pro ($49/month): Adds referral rewards, advanced VIP tiers, and customization
  

Pros:
✅ Up to 100% cheaper than LoyaltyLion’s paid plans
✅ Setup in under 10 minutes (vs. days or weeks for enterprise tools)
✅ VIP tiers included even on the free plan
✅ Clean, user-friendly dashboard and widget

Cons:
❌ No advanced analytics or customer segmentation
❌ Lacks built-in product reviews
❌ Basic Klaviyo integration only
❌ Limited visual customization options

Bottom Line:
Overall, Rivo is perfect for Shopify merchants who want a plug-and-play loyalty solution that doesn’t require any technical setup or high monthly costs. At just $0–$49/month, it effortlessly delivers the essentials—points, referrals, and VIP tiers—while avoiding the complexity and hefty price tag of enterprise alternatives like LoyaltyLion or Yotpo Loyalty.

6. Okendo – Advanced Reviews Platform for Growing Brands

Okendo is a premium reviews and customer feedback platform built for modern direct-to-consumer (DTC) Shopify brands. It helps merchants capture and display authentic, visually engaging product reviews — including photos, videos, and attributes-based insights like size, fit, and quality. With its sleek design, deep analytics, and seamless integrations, Okendo offers a best-in-class experience for brands that want rich customer insights without enterprise-level complexity.

Best For:

• DTC and lifestyle brands prioritizing visual reviews and customer trust
  
• Merchants seeking in-depth product insights (fit, sizing, quality)
  
• Stores looking to enhance product pages with authentic UGC
  
• Teams focused on review-driven conversions
  

Key Features:

• Advanced product review collection and moderation tools
  
• Photo and video reviews with gallery display
  
• Attributes-based reviews (e.g., fit, comfort, sizing)
  
• Customer sentiment analysis and behavioral insights
  
• Q&A system with intelligent matching
  
• Custom survey and feedback forms
  
• Automated review requests via email or SMS
  
• Google Shopping integration for star ratings
  
• Highly customizable review display widgets
  
• Mobile-first review submission flow
  
• Deep Klaviyo integration for segmented automation
  

Pricing:

• Essential: $19/month (up to 200 orders/month)
  
• Growth: $99/month (up to 2,000 orders/month)
  
• Pro: Custom pricing for high-volume stores
  

Pros:
✅ Beautiful, modern interface for both merchants and shoppers
✅ Excellent visual review display (photo & video support)
✅ Attributes-based insights improve product decisions
✅ Strong analytics and sentiment tracking
✅ Ideal for Shopify Plus and DTC brands
✅ Responsive customer support

Cons:
❌ No built-in loyalty or referral program
❌ Pricier than lightweight review apps like Judge.me
❌ Costs scale quickly with order volume
❌ Some advanced tools are locked behind Growth/Pro plans
❌ Slight learning curve for customization

Bottom Line:
Okendo is perfect for Shopify brands that want to elevate their review strategy with visual content, smart insights, and advanced customization. It’s not the cheapest option, but for DTC stores focused on brand storytelling and customer trust, Okendo delivers exceptional long-term value and scalability.

7. Loox – Photo & Video Reviews That Convert

Loox is one of Shopify’s most popular review apps, designed to help merchants turn customer photos and videos into powerful social proof. With a sleek, Instagram-style layout and automated photo review requests, Loox makes it easy to collect and showcase authentic customer experiences that drive trust and conversions.

Perfect for visual-first brands — like fashion, beauty, and home décor — Loox focuses on aesthetic appeal and ease of use, helping stores boost sales with user-generated content (UGC).

Best For:

• Brands that rely on visual storytelling (fashion, beauty, lifestyle)
  
• Stores wanting photo and video review galleries
  
• Shopify merchants focused on building trust through UGC
  
• Businesses leveraging Instagram or influencer marketing
  

Key Features:

• Automated photo and video review requests via email
  
• Instagram-style gallery displays and widgets
  
• Referral program built in (earn rewards for sharing)
  
• Discount incentives to encourage review submissions
  
• Star ratings and text reviews for added trust
  
• Mobile-optimized review submission flow
  
• SEO-friendly review markup for search visibility
  
• Customizable display widgets and analytics dashboard
  

Pricing:

• Beginner: $12.99/month
  
• Scale: $39.99/month
  
• Unlimited: $299.99/month
  

Pros:
✅ Best-in-class photo & video review presentation
✅ Drives higher conversions through visual proof
✅ Simple, clean, and mobile-optimized interface
✅ Built-in referral program (bonus feature)
✅ Excellent for Instagram and influencer-heavy brands
✅ Beautiful, easily embedded review galleries

Cons:
❌ No loyalty or rewards program features
❌ Pricing increases sharply for high-volume stores
❌ Limited text-based review customization
❌ Fewer advanced analytics than all-in-one platforms
❌ Focuses primarily on visual reviews (may be excessive for basic needs)

Bottom Line:
Loox is ideal for Shopify merchants who want to make their customers the face of their brand. Its visual-first approach, built-in referral system, and seamless Shopify integration make it a go-to choice for fashion, beauty, and lifestyle stores looking to convert social proof into consistent sales.

8. Junip – Mobile-First Product Reviews

Junip is a highly rated Shopify review app designed to help brands collect authentic, mobile-optimized customer reviews with ease. Its sleek, user-friendly interface and mobile-first approach make it a favorite among DTC and mid-sized eCommerce brands that prioritize a smooth customer experience.

While Junip focuses exclusively on reviews (without loyalty or referral features), it excels in automation, review quality, and speed—making it ideal for merchants who want a lightweight yet powerful review management system.

Best For:

• Shopify merchants seeking simple, high-quality review collection
  
• DTC brands focused on mobile shopping experiences
  
• Stores wanting clean, customizable review displays
  
• Merchants already using separate loyalty or referral apps
  

Key Features:

• Unlimited review requests with automated email or SMS follow-ups
  
• Mobile-first review submission forms
  
• Photo and video reviews with customizable layouts
  
• Questions & Answers section for product-specific engagement
  
• Review attributes (fit, quality, size) to collect detailed feedback
  
• Moderation tools for spam and authenticity control
  
• Google Shopping integration for star ratings
  
• Klaviyo integration for segmented automation
  
• SEO-optimized review snippets for product pages
  
• Widgets that blend seamlessly with Shopify themes
  

Pricing:

• Starter: $19/month (up to 200 orders/month)
  
• Growth: $99/month (up to 2,000 orders/month)
  
• Pro: Custom pricing for high-volume or enterprise stores
  

Pros:
✅ Unlimited review requests on all plans
✅ Excellent mobile-first experience for shoppers
✅ Fast, lightweight, and easy to install
✅ Clean, modern review display widgets
✅ Strong integration with Klaviyo
✅ Affordable entry plan for smaller stores

Cons:
❌ No built-in loyalty, referrals, or memberships
❌ Shopify-only (no WooCommerce support)
❌ Fewer analytics tools than Okendo or Yotpo
❌ Limited visual customization options
❌ Some features locked behind higher-tier plans

Bottom Line:
Overall, Junip is the perfect choice for Shopify stores that want clean, mobile-optimized product reviews without unnecessary complexity. In particular, it’s best suited for DTC brands that prioritize authentic feedback, seamless user experiences, and efficient review automation. Moreover, it works well for merchants who prefer relying on separate apps for loyalty or referrals rather than an all-in-one platform.

9. Fera – Easy Photo & Video Reviews for Visual Brands

Fera is a simple yet powerful Shopify app built for collecting photo and video product reviews that boost social proof and conversions. Known for its beautiful, customizable widgets and lightweight performance, Fera makes it easy for merchants to collect, moderate, and showcase authentic customer experiences directly on their product pages.

Fera focuses exclusively on reviews—without loyalty or referral programs—making it a great choice for brands that prioritize visuals, authenticity, and simplicity over all-in-one complexity.

Best For:

• Shopify stores prioritizing visual UGC and photo reviews
  
• Brands in fashion, beauty, lifestyle, or home décor
  
• Merchants who prefer simple setup and clean design
  
• Businesses already using separate loyalty or referral tools
  

Key Features:

• Collect photo and video reviews with easy moderation
  
• Incentivize reviews using discounts or rewards
  
• Customizable review widgets that match your store design
  
• Auto-review requests via email or timing automation
  
• Review verification badges to boost credibility
  
• Q&A section for product-related inquiries
  
• SEO-friendly review markup for better Google visibility
  
• Performance-optimized widgets that won’t slow down pages
  
• Klaviyo & Google Shopping integrations for enhanced reach
  

Pricing:

• Starter: $9/month
  
• Growth: $39/month
  
• Pro: $99/month
  
• Premium: $299+/month (for high-volume stores)
  

Pros:
✅ Excellent photo and video review system
✅ Lightweight app , fast load times and easy setup
✅ Beautiful, flexible widgets that blend with any Shopify theme
✅ Automated review requests improve conversion rates
✅ Affordable pricing tiers for smaller stores
✅ Seamless Google Shopping & Klaviyo integration

Cons:
❌ No built-in loyalty, referrals, or memberships
❌ Fewer analytics and segmentation tools than premium apps
❌ Limited custom automation compared to Okendo or Yotpo
❌ Shopify-only (no WooCommerce support)
❌ Some visual customization requires higher-tier plans

Bottom Line:
Fera is ideal for Shopify merchants who want visually rich, fast-loading, and customizable product reviews without the complexity of enterprise-level tools. It’s perfect for brands that rely on aesthetic appeal and social proof to drive sales, while using separate apps for loyalty and referrals.

Our Top Pick: The Best Omnisend Alternative for Most Shopify Stores

After comparing features, pricing, analytics capabilities, automation, and merchant feedback across 11 leading platforms, Yuko stands out as the best Omnisend alternative for most Shopify and Shopify Plus merchants in 2025.

Why Yuko Stands Out

Enterprise Features Without Enterprise Pricing

At $149/month, Yuko delivers email campaigns, loyalty programs, product reviews, referral marketing, memberships, and advanced analytics—everything Omnisend offers (and more)—for 75–90% less than Omnisend’s paid tiers ($59–$899/month).

Complete Cost Comparison

Setup	Monthly Cost	Annual Cost
Omnisend Pro + Loox (Reviews) + ReferralCandy	$967/month	$11,604/year
Yuko Complete Suite	$149/month	$1,788/year
Your Savings	—	$9,816/year

For enterprise merchants:

Setup	Monthly Cost	Annual Cost
Omnisend Enterprise + Judge.me + Loyalty app + ReferralCandy	$1,248/month	$14,976/year
Yuko Complete	$149/month	$1,788/year
Your Savings	—	$13,188/year

Omnisend-Level Automation at Affordable Pricing

Yuko includes email automation, segmentation, predictive LTV analytics, churn scoring, and API access—the kind of data-driven features Omnisend offers only on its higher-tier plans.
Unlike Omnisend, which charges more as your contact list grows, Yuko’s price stays flat at $149/month, no matter how many customers or orders you handle.

No Feature Discontinuations or Hidden Upcharges

While Omnisend is discontinuing its Product Reviews feature and raising costs for advanced plans, Yuko offers a stable, all-in-one platform with no annual price increases, no usage-based billing, and no contract lock-ins.
You pay $149/month—forever.

All-in-One Unified Platform

Instead of juggling Omnisend for emails, Loox for reviews, and ReferralCandy for referrals, Yuko unifies everything in one dashboard:

• Product reviews automatically trigger loyalty rewards
  
• Referrals and memberships sync with loyalty points.
  
• Klaviyo and Shopify data feed into a single analytics view.
  
• No need for 3–4 different paid apps
  

Effortless Migration from Omnisend

Yuko’s migration team handles all technical setup—exporting contacts, importing reviews, syncing email flows, and ensuring zero data loss.
Migration takes 2–3 days, not weeks, with white-glove onboarding included free.

Built for Shopify and Shopify Plus

Whether you’re sending 10,000 or 1,000,000 emails/month, Yuko runs at a flat rate.
No price hikes based on email volume or contact growth—unlike Omnisend, which scales costs with your list size.

Who Should Choose Yuko

Yuko is perfect for:

• Omnisend users are losing Product Reviews
  
• Brands paying $59–$899+/month for Omnisend and add-ons
  
• Shopify Plus merchants want enterprise automation without the enterprise cost
  
• Teams consolidating apps (email + reviews + loyalty + referrals + memberships)
  
• Data-driven brands need advanced segmentation and predictive analytics
  
• Growing businesses want flat, predictable pricing
  

Ready to Save $9,816–$13,188 Per Year?

Try Yuko free—no credit card required.
Import your Omnisend data, test automation and analytics, and see why growing Shopify brands are switching to this all-in-one retention and marketing suite.

Frequently Asked Questions