11 Best Marsello Alternatives for Shopify (Save Up to 50% in 2025)

Looking for Marsello alternatives? While Marsello is a powerful omnichannel loyalty and marketing platform, it’s not the only option, and at $120/month minimum, you might find better value elsewhere depending on your needs.

Whether you’re seeking more affordable pricing, different feature sets, or specialized capabilities, this guide compares the 11 best Marsello alternatives for Shopify in 2025.

📊 Quick Stats:

• Average savings with alternatives: $900-$3,000/year
• Most popular budget alternative: Joy Loyalty (similar features, $100/month less)
• Top reason for switching: High pricing for e-commerce-only stores

Best Marsello Alternatives

• Best Overall: Yuko ($49/month) – All-in-one at $149/month, less than Marsello
• Best Budget: Joy Loyalty ($25/month) – Advanced loyalty at 80% savings
• Best Enterprise: LoyaltyLion ($199/month) – Better analytics for high-volume stores
• Best Omnichannel: Smile.io ($49/month) – Strong POS integration at a lower cost

Quick Decision

• E-commerce-only store? → Joy, Yuko, or BON (much cheaper)
• Heavy retail presence? → Smile.io or LoyaltyLion
• Need reviews too? → Yuko or Growave
• Budget priority? → Joy Loyalty

Why Consider Marsello Alternatives

Marsello is excellent for omnichannel retailers with significant in-store sales. However, at $125/month minimum, it’s expensive for:

• E-commerce-Only Stores — Paying for deep POS features you don’t need
• Small-Mid Size Businesses — $125/month entry is 5x higher than alternatives
• Stores Not Needing Email/SMS — Marsello bundles marketing; if you use Klaviyo, you’re paying twice
• Budget-Conscious Merchants — Alternatives offer similar loyalty at 50-80% lower cost

Best Marsello Alternatives Compared

App	Starting Price	Loyalty	Email/SMS	Omnichannel	Rating	Best For
Yuko	$49/mo	✅ Yes	Limited	✅ Good	4.9/5	All-in-one value
Joy Loyalty	$25/mo	✅ Advanced	❌ No	✅ Good	4.9/5	Budget advanced loyalty
Smile.io	$49/mo	✅ Yes	❌ No	✅ Good	4.8/5	Established omnichannel
BON Loyalty	Free-$49/mo	✅ Yes	Limited	✅ Basic	4.9/5	Budget friendly
Growave	$49/mo	✅ Basic	❌ No	✅ Basic	4.8/5	All-in-one budget
LoyaltyLion	$199/mo	✅ Advanced	❌ No	✅ Excellent	4.4/5	Enterprise retail
Yotpo	$79/mo	✅ Yes	✅ Yes (add-on)	✅ Good	4.7/5	Enterprise all-in-one
Rivo	Free-$49+/mo	✅ Yes	❌ No	✅ Basic	4.9/5	Developer-friendly
Stamped.io	$23/mo	✅ Basic	❌ No	✅ Basic	4.7/5	Reviews + loyalty
Klaviyo	$45/mo	Basic	✅ Yes	No	4.6/5	Email-first approach
Marsello	$60/mo	✅ Yes	✅ Yes	✅ Excellent	4.5/5	Omnichannel + marketing

Top 11 Marsello Alternatives

1. Yuko — All-in-One at 60% Lower Cost

Yuko delivers loyalty + reviews + referrals + memberships at $149/month less than Marsello’s entry price. While Marsello includes email/SMS marketing, most merchants already use Klaviyo, making Marsello’s bundle redundant.

Best For: E-commerce-focused stores wanting comprehensive retention without Marsello’s premium pricing.

Pricing: $49-149/month
Savings vs Marsello: $76-900/year

Pros:

✅ Includes reviews + memberships Marsello doesn’t offer
✅ 60% cheaper than Marsello
✅ Strong Shopify POS integration for omnichannel needs

Cons: ❌ No built-in email/SMS marketing (use Klaviyo separately)

2. Joy Loyalty — Advanced Features at 80% Savings

Joy’s sophisticated rule engine rivals Marsello’s loyalty capabilities at just $25/month—$100 less than Marsello’s minimum. If you don’t need Marsello’s marketing features, Joy delivers better loyalty for less.

Best For: Stores needing advanced loyalty campaigns without paying for bundled marketing tools.

Pricing: $25-499/month
Savings vs Marsello: $100/month ($1,200/year)

Pros:

✅ Advanced campaign rules match Marsello’s sophistication
✅ 80% cheaper
✅ Excellent omnichannel POS integration

Cons:

❌ No email/SMS marketing features
❌ Requires a separate marketing platform

3. Smile.io — Established Omnichannel at Lower Price

Smile.io offers strong omnichannel loyalty with extensive POS integrations, starts at $49/month, and an advanced plan upto $999 less than Marsello. While it lacks Marsello’s marketing features, it’s the safer “established brand” alternative.

Best For: Merchants prioritizing brand reputation and omnichannel needs without Marsello’s cost.

Pricing: $49-999/month
Savings vs Marsello: $76/month minimum

Pros:

✅ 10+ years proven reliability
✅ Strong omnichannel capabilities
✅ Extensive integration ecosystem

Cons:

❌ More expensive than Joy or Yuko
❌ No built-in marketing features

4. BON Loyalty — Budget-Friendly Omnichannel

BON delivers solid loyalty + referrals + POS integration at $49/month—nearly 60% less than Marsello. Great for straightforward loyalty without marketing complexity.

Best For: Budget-conscious stores needing basic-to-intermediate loyalty.

Pricing: Free-$279/month
Savings vs Marsello: $76-400/year

5. LoyaltyLion — Enterprise Omnichannel

LoyaltyLion costs more than Marsello ($399/month) but delivers superior analytics and enterprise features that Marsello lacks. Best for high-volume retailers.

Best For: Large retailers (5,000+ orders/month) needing advanced insights.

Pricing: $399-799/month

6. Growave — All-in-One Budget Option

Growave bundles loyalty + reviews + wishlists starting at $19/month—85% cheaper than Marsello. Each feature is less sophisticated, but perfect for budget-focused merchants.

Best For: Small stores wanting all-in-one at the lowest price.

Pricing: $49-799/month
Savings vs Marsello: $106/month ($1,272/year)

7. Yotpo — Enterprise All-in-One with SMS

Yotpo competes with Marsello’s all-in-one approach at $299/month but includes more advanced reviews and analytics.

Best For: Enterprise brands wanting premium integrated platform.

Pricing: $79-1000+/month

8. Rivo — Developer-Friendly & Generous Free Plan

Rivo offers a highly customizable loyalty solution with a powerful free plan—perfect for developers or tech-savvy merchants who prefer control over design and logic.

Best For: Stores wanting a customizable, budget-friendly loyalty app with solid Shopify integration.
Pricing: Free–$49+/month
Savings vs Marsello: $76–$900/year

9. Stamped.io — Reviews + Basic Loyalty Combo

Stamped.io blends product reviews with loyalty and referrals in a single app. While its loyalty features are basic compared to Marsello or Joy, its review system is among the best, making it ideal for Shopify stores focused on social proof and retention.

Best For: Brands wanting a strong reviews engine with bonus loyalty capabilities.
Pricing: From $23/month (loyalty add-on available)
Savings vs Marsello: $1,200/year

10. Klaviyo — Email & SMS Marketing Powerhouse

Klaviyo is an email-first marketing platform that outperforms Marsello in automation, segmentation, and deliverability. It’s not a loyalty tool, but when paired with Joy or Yuko, it creates a powerful retention stack at a fraction of Marsello’s total cost.

Best For: Merchants who already have or want advanced email/SMS automation instead of Marsello’s bundled tools.
Pricing: Starts at $20/month (based on contacts)
Savings vs Marsello: 60–70% depending on usage

11. Shopify Email — Simple & Native Email Option

For stores that only need basic marketing emails, Shopify Email is a great native option. It offers built-in templates, easy customization, and affordable pricing—making it ideal for small to mid-sized merchants who want to cut costs.

Best For: Merchants seeking a simple, low-cost way to send newsletters and campaigns without third-party tools.
Pricing: Free to send up to 10,000 emails/month; then $1 per 1,000 emails
Savings vs Marsello: 80–90%

Feature-by-Feature Comparison

Feature	Marsello	Yuko	Joy Loyalty	Smile.io	BON Loyalty	LoyaltyLion	Growave	Yotpo	Rivo	Stamped.io	Klaviyo	Shopify Email
Loyalty & Rewards	✅ Advanced	✅ Advanced	✅ Advanced	✅ Advanced	✅ Good	✅ Advanced	✅ Basic	✅ Advanced	✅ Basic	✅ Basic	⚠ Limited	⚠ Limited
Referrals	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Basic	✅ Yes	✅ Yes	Add-on	❌ No	❌ No
Omnichannel / POS	✅ Excellent	✅ Good	✅ Good	✅ Good	✅ Basic	✅ Excellent	⚠ Limited	✅ Good	Limited	Limited	❌ No	❌ No
Email Marketing	✅ Yes	❌ No	❌ No	❌ No	❌ No	❌ No	❌ No	✅ Yes (add-on)	❌ No	❌ No	✅ Yes	✅ Yes
SMS Marketing	✅ Yes	⚠ Limited	❌ No	❌ No	❌ No	❌ No	❌ No	✅ Yes (add-on)	❌ No	❌ No	✅ Yes	❌ No
Reviews / UGC	⚠ Basic	✅ Yes	❌ No	❌ No	❌ No	❌ No	✅ Yes	✅ Yes	❌ No	✅ Excellent	❌ No	❌ No
Memberships / VIP Tiers	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Yes	✅ Basic	✅ Yes	Limited	Limited	❌ No	❌ No
Integrations	✅ Wide	✅ Shopify + POS	✅ Shopify	✅ 3,000+ Apps	Limited	✅ Extensive	✅ Shopify	✅ Extensive	✅ Developer API	✅ Shopify	✅ Shopify	✅ Shopify
Analytics & Reporting	✅ Advanced	✅ Good	✅ Good	✅ Good	Basic	✅ Advanced	Basic	✅ Excellent	Basic	✅ Excellent	✅ Advanced	Limited
Starting Price (USD)	$125/mo	$49/mo	$25/mo	$49/mo	Free–$49/mo	$199/mo	$49/mo	$79/mo	Free–$49+/mo	$23–$299/mo	$20+/mo	Free–$1/mo
Best For	Omnichannel Retail	All-in-One Value	Budget Advanced Loyalty	Established Brand	Budget Stores	Enterprise Retail	All-in-One Budget	Enterprise All-in-One	Developer-Friendly	Reviews + Loyalty	Email/SMS Marketing	Basic Email Needs

Key Insight: Marsello’s premium price includes marketing features most merchants already have via Klaviyo. If you don’t need bundled marketing, alternatives save 50-80%.

How to Switch from Marsello

1. Export Data: Customer points, VIP tiers, email lists from Marsello
2. Choose Alternative: Based on your actual needs (loyalty only vs all-in-one)
3. Import: Most alternatives offer 1-click migration tools
4. Maintain Marketing: Keep using Klaviyo/Mailchimp for email separately

Timeline: 1-2 days
Data Loss: Zero with proper migration

Our Top Pick: Best Marsello Alternative

For most merchants:Joy Loyalty at $25/month delivers advanced loyalty at 80% savings vs Marsello. Add Klaviyo for marketing, and you still spend less while getting superior email capabilities.

For all-in-one seekers:Yuko at $49/month includes loyalty + reviews + referrals + memberships for 60% less than Marsello.

For omnichannel retailers:Smile.io at $49/month offers proven omnichannel loyalty with extensive integrations at lower cost.

When to keep Marsello: If you love having loyalty + email + SMS in one platform AND don’t use Klaviyo, Marsello’s integration justifies the premium. But most merchants get better results with specialized tools.

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