Yuko gives you loyalty, VIP tiers, referrals and memberships in one Shopify app from $12 a month. Need product reviews too? Bolt on the Reviews add-on for $12. One app, one dashboard, one bill.
If you're choosing between Yuko and Yotpo for your Shopify loyalty program, these are the differences that matter most to merchants we talk to.
Yuko has four loyalty plans: Free, $12 Basic, $30 Advanced and $199 Growth. You pick the tier that fits your store today and move up when you're ready.
Add the Reviews add-on to any paid Yuko plan for $12 a month. Product reviews, photo reviews, Q&A and store reviews. One dashboard, one billing line.
Every paid Yuko plan includes around-the-clock live chat with a real person on our team. No bots, no ticketing queue, no waiting until tomorrow.
Yuko works only on Shopify. Discount codes, store credit, checkout extensions and customer accounts use Shopify's native infrastructure.
Pricing and feature details below come from each app's public Shopify App Store listing and pricing page.
| Feature | Yuko | Yotpo |
|---|---|---|
| Loyalty plan price range | Free, $12, $30, $199 (4 tiers) | Free or $199 (no middle tier) |
| Loyalty + Reviews at 500 orders/mo | $42/mo (Advanced + Reviews add-on) | $278/mo (Reviews Starter + Loyalty Pro) |
| Reviews and Loyalty billing | One app, one bill | Two apps, two bills |
| Per-order usage fees | $5 per extra 100 orders | $0.08-$0.20 per order on Pro |
| Unlimited orders option | Growth plan $199 | Per-order pricing applies |
| 24/7 human support | All paid plans (from $12) | Reviews Pro tier and above |
| Free migration | Done for you | Self-serve |
| Referral program | Basic $12/mo and above | Free plan and above |
| VIP Program | Advanced $30/mo | Pro $199/mo |
| Klaviyo integration | Advanced $30/mo | Pro $199/mo and above |
| Paid memberships | Growth $199/mo | |
| Built natively for Shopify | Supports multiple platforms | |
| Annual contracts required | No | Annual billing discounts offered |
A short walkthrough of Yuko and your migration options. No slides, no pressure.
A typical setup needs both loyalty and product reviews. Yuko ships them in one app on one bill. Yotpo bills them as two separate apps. Here's how the numbers compare.
Customer data, points balances and VIP tier status get imported in one pass. Our team handles it on a shared call so nothing breaks for your customers and you don't write a line of code.
If you're looking for a Yotpo alternative for your Shopify store, Yuko and Yotpo are both loyalty rewards apps but built for different kinds of stores. Here's how the two compare across the things merchants ask about most: pricing, features, support and migration.
Yotpo is a long-established platform serving enterprise brands like Patagonia, GoPro, Steve Madden and Dr. Martens. The product set spans Reviews and UGC, Loyalty and Referrals, and an AI search product called Discover. Yotpo also supports BigCommerce, Adobe Commerce and Salesforce Commerce Cloud, so it's positioned as a multi-platform customer retention suite.
Yuko is a Shopify-only loyalty rewards program app built for growing direct-to-consumer stores. The team focuses on a single platform, which means deep Shopify integration and faster product iteration. If you're a Shopify store in scale-up mode, Yuko's plans and features are designed around that stage of growth.
Yotpo Loyalty has two public tiers on the Shopify App Store: a free plan, and a Pro plan at $199 a month with per-order fees of $0.08 to $0.20 from 500 orders and up. Yotpo Reviews is a separate app on the App Store and prices range from $79 a month (Starter) to $169 a month (Pro) at 500 orders, with Premium quoted on request. To run both products you maintain two subscriptions.
Yuko Loyalty has four tiers: a free plan up to 50 orders, $12 Basic, $30 Advanced and $199 Growth. The Growth plan includes unlimited orders with no per-order fees. The $30 Advanced plan covers most growing stores' needs, including VIP tiers, store credit, Klaviyo integration and Shopify POS.
Both products cover the core loyalty mechanics: points for purchases, signups and reviews; discount and free-shipping rewards; VIP tiers; referral programs; and customer accounts. The differences show up at the edges.
Yuko includes paid memberships on the Growth plan, which Yotpo Loyalty doesn't currently offer. On reviews, Yotpo runs a dedicated standalone app with strong AI summaries and Google Seller Rating features. Yuko ships reviews as a $12/month add-on that bolts onto any paid loyalty plan, covering product reviews, photo reviews, Q&A and store reviews from the same Shopify app.
Yuko includes 24/7 live chat with a human on our team across every paid plan, starting at the $12 Basic tier. The Free plan includes priority email support. Migrations from Yotpo are handled by the Yuko team on a shared call, with customer data, points balances and VIP tier mappings imported in one pass. There's no migration fee on any plan.
One merchant who recently switched described it this way on the Yuko App Store listing:
"Intuitive admin interface and direct integration in the Shopify backend provides for an easy admin UX. Working with the Yuko team has been phenomenal, extremely responsive and their willingness to assist us in our migration from our previous platform was invaluable." - Nutrex Research, United States
If your store does tens of thousands of orders monthly across multiple platforms and you need an enterprise reviews and loyalty stack with a dedicated CSM, Yotpo is a strong choice. If you're a growing Shopify store looking for a loyalty rewards program app with transparent pricing, paid memberships, 24/7 human support and a free path off your current platform, Yuko is built for that. The best way to know is a short demo. Fifteen minutes, a walkthrough of your current setup, and a clear answer either way.
Numbers from the 100+ brands running their full retention stack on Yuko today.
The questions that come up most on demo calls with stores comparing Yuko and Yotpo.
Most migrations finish in under 24 hours. The Yuko team handles the full import on a shared call, including customer data, points balances and VIP tier mappings. Most stores are live on Yuko the same day.
No. We import your full points ledger and VIP tier mapping, so every customer sees the same balance and tier they had on Yotpo. There's no customer-side disruption.
Yes. You can use Yuko free until your Yotpo contract ends, then fully cut over. On a demo call we'll map out the timeline for your specific situation.
No. Migration is free on every Yuko plan, including the free plan. There are no charges for onboarding, theme setup or data import. The price on the Yuko pricing page is the full price you pay.
Yes. Every paid Yuko plan, including Basic at $12 a month, includes 24/7 live chat with a real person on the Yuko team. The Free plan includes priority email support. The Growth plan ($199) also includes white-glove onboarding and a dedicated account manager.
For most growing Shopify stores, no. Yuko's Advanced plan ($30) covers loyalty points, referrals, VIP tiers, store credit, Klaviyo and Shopify POS, which matches the core feature set of Yotpo Loyalty Pro. Yuko's Growth plan ($199) adds paid memberships, custom workflows, REST API and a dedicated account manager. A demo call is the easiest way to confirm against your specific feature list.
Yes. Yuko offers a Reviews add-on at $12 a month that bolts onto any paid plan. It covers product reviews, photo reviews, Q&A and store reviews from the same Shopify app and dashboard. So your full loyalty plus reviews setup starts at $24 a month on Basic ($12 + $12) or $42 a month on Advanced ($30 + $12).
Yes. Yuko is a Shopify-only loyalty rewards program app, built on Shopify's native infrastructure including checkout extensions, customer accounts and Shopify Flow. We don't support BigCommerce, WooCommerce or other platforms.
A 15-minute demo walks through Yuko Loyalty, your migration plan from Yotpo and the pricing for your store size. No slides, no pressure, no commitment.
