Yuko gives you loyalty, VIP tiers, referrals and reviews in one Shopify app from $12 a month. The $12 Reviews add-on works on any paid plan, with no order-volume penalties as your store scales. One app, one dashboard, one bill.
If you're choosing between Yuko and Okendo for your Shopify loyalty and reviews stack, these are the differences that matter most.
Okendo's Reviews scales from $19 to $299/month as your orders grow. Yuko's Reviews add-on stays $12 a month on any paid loyalty plan.
Yuko publishes every loyalty tier on the Shopify App Store: Free, $12, $30, $199. Okendo Loyalty pricing is quoted only after a demo.
Yuko's Free plan includes the full loyalty product up to 50 orders. Okendo's Free plan only covers basic reviews.
Yuko is month-to-month on every plan. No annual contracts, no exit fees, no buyout programs needed when you change your mind.
Pricing and feature details below come from each app's public Shopify App Store listing.
| Feature | Yuko | Okendo |
|---|---|---|
| Loyalty pricing visibility | Public: $12, $30, $199 tiers | Quoted after demo |
| Free plan includes loyalty | Reviews only | |
| Reviews pricing as you scale | $12 flat, any order volume | $19 to $299 by order tier |
| Free migration support | Done for you | Contract buyout program |
| Paid memberships | Growth plan | |
| VIP Program | Advanced plan | |
| AI review features | Standard review tools | AI Summaries on Growth+ |
| Built natively for Shopify | ||
| Annual contracts required | No | Annual pricing offered |
A short walkthrough of Yuko and your migration options. No slides, no pressure.
Okendo's reviews pricing scales with your order volume. Yuko's Reviews add-on stays flat. Here's the difference at 1,500 orders a month, a typical mid-growth store.
Your reviews, customer data, points balances and VIP tier status get imported in one pass. Our team handles it on a shared call so nothing breaks for your customers and you don't write a line of code.
If you're looking for an Okendo alternative for your Shopify store, Yuko and Okendo are both apps for loyalty and reviews, but they're positioned for different kinds of stores. Here's how the two compare across pricing, features, support and migration.
Okendo is a respected customer marketing platform serving premium DTC brands like Rhode, SKIMS, Khy, NOBULL and Oh Polly. The product set spans reviews, loyalty, quizzes, referrals and surveys, all under a "Superfans" community marketing positioning. Okendo is Shopify Plus Certified and has built a strong presence with established, well-funded direct-to-consumer brands.
Yuko is a Shopify loyalty app built for growing direct-to-consumer stores still scaling toward that size. Loyalty is the primary product, with reviews available as a $12 add-on on any paid plan. The product, pricing and support are designed around stores that need predictable costs as they grow, not enterprise-level features priced at enterprise rates.
Okendo's Shopify App Store listing publishes four reviews-focused plans: a free plan up to 50 orders, Essential at $19/month for 200 orders, Growth at $119/month for 1,500 orders, and Power at $299/month for 3,500 orders. Loyalty is a separate Okendo module priced through a sales demo rather than listed publicly. As your store scales past each order-volume threshold, you move into the next price tier.
Yuko Loyalty has four published tiers: a free plan up to 50 orders with the full loyalty product included, $12 Basic, $30 Advanced and $199 Growth. The Reviews add-on stays $12 a month on any paid plan, regardless of order volume. Overage on Yuko is $5 per extra 100 orders, so the price grows in small increments rather than tier jumps.
Both platforms cover the core toolkit: product reviews, photo reviews, Q&A, loyalty points, VIP tiers, referrals and integrations with Klaviyo and Google. Okendo's reviews product has a stronger AI feature set, including AI Review Summaries and AI Review Keywords on the Growth tier and above. Okendo also offers Quizzes and Surveys as part of its broader customer marketing platform.
Yuko includes paid memberships on the Growth plan, which Okendo doesn't offer as a primary module. Yuko's Reviews add-on covers product reviews, photo reviews, Q&A and store reviews, all from the same Shopify app and dashboard as your loyalty program.
Both platforms advertise 24/7 customer support. Yuko's free migration is included on every paid plan, with the team handling the data import on a shared call. There's no annual contract required at any tier, so you can leave any time without an exit fee or buyout process.
One merchant who switched to Yuko described it this way on the App Store listing:
"Intuitive admin interface and direct integration in the Shopify backend provides for an easy admin UX. Working with the Yuko team has been phenomenal, extremely responsive and their willingness to assist us in our migration from our previous platform was invaluable." - Nutrex Research, United States
If you're an established DTC brand at the scale of Okendo's marquee customers, with budget for a full customer marketing platform and a dedicated team to run quizzes and surveys alongside reviews and loyalty, Okendo is a strong fit. If you're a growing Shopify store looking for a loyalty rewards program with reviews bundled in, transparent published pricing and no contract lock-in, Yuko is built for that stage. The best way to know is a short demo: a 15-minute walkthrough of your current setup and the migration plan from Okendo, with a clear answer either way.
Numbers from the 100+ brands running their full retention stack on Yuko today.
The questions that come up most on demo calls with stores comparing Yuko and Okendo.
Most migrations finish in under 24 hours. The Yuko team handles the full import on a shared call, including reviews, UGC, customer data, points balances and VIP tier mappings. Most stores are live on Yuko the same day.
Yes. We import your full review history including star ratings, written reviews, photos and Q&A content. Your product pages keep their existing social proof, just powered by Yuko Reviews instead of Okendo.
Yes. You can use Yuko free until your Okendo contract ends, then fully cut over. On a demo call we'll map out the timeline for your specific situation, so you don't pay for both apps at once.
No. Migration is free on every Yuko plan, including the free plan. There are no charges for onboarding, theme setup or data import. The price on the Yuko pricing page is the full price you pay.
Yes. Every Yuko customer gets 24/7 live chat with a real person on the Yuko team, on every plan including Free. The Growth plan ($199) also includes white-glove onboarding and a dedicated account manager.
Yuko's Reviews add-on covers the core reviews toolkit: automated request emails, product reviews, photo reviews, Q&A and store reviews. Okendo's Growth and Power tiers add AI Review Summaries and AI Review Keywords. If those specific AI features are critical to your reviews workflow, we'll talk through it honestly on a demo call.
Yuko's Reviews add-on stays $12 a month regardless of order volume. The underlying loyalty plan you choose (Basic $12, Advanced $30 or Growth $199) sets your monthly orders, with $5 per extra 100 orders as overage. There are no jumps to a new tier when you cross an order threshold.
Yes. Yuko is a Shopify-only loyalty rewards program app, built on Shopify's native infrastructure including checkout extensions, customer accounts and Shopify Flow. Like Okendo, we focus on Shopify first.
A 15-minute demo walks through Yuko, your migration plan from Okendo and the pricing for your store size. No slides, no pressure, no commitment.
