Review request email templates: 10 Proven examples to get more reviews

You delivered a great product or service, your customer walked away happy, and then nothing. No review, no rating, and no feedback. Without a well-timed review request email, you’re missing one of the easiest ways to build trust and influence future customers.

The good news is that most satisfied customers are willing to leave a review, but they simply need a timely reminder. That’s where the right review request email template makes all the difference.

A clear, friendly message sent at the right moment can significantly improve response rates while helping you collect authentic customer feedback without sounding pushy.

In this guide, you’ll find 10 proven review request email examples for different situations, from post-purchase follow-ups to service-based businesses. We’ll also cover the best time to send review requests, subject lines that encourage opens, common mistakes to avoid, automation tips, and the key metrics to track.

Whether you’re a Shopify merchant or a growing business, these templates and best practices will help you turn satisfied customers into loyal advocates and build a stronger online reputation.

What is a review request email?

A review request email is a message sent after a customer completes a purchase. It politely asks them to share their experience with your product, service, or store. Typically, the email includes a direct link to a review platform, such as Google, your product page, or Trustpilot. As a result, customers can leave feedback quickly and effortlessly.

The primary goal is simple: make leaving a review as easy as possible. Consequently, reducing friction increases the likelihood of receiving authentic customer feedback. In turn, those reviews become valuable social proof that helps future shoppers make confident buying decisions.

A well-crafted review request email usually includes:

• A personalized greeting
• A friendly thank-you message
• A clear review request
• A direct review link
• A simple call to action

Most importantly, timing matters. Sending the request soon after a positive experience often improves response rates. Additionally, a concise and genuine message feels more personal than a lengthy email.

Finally, a well-planned, automated review request email sequence can consistently generate fresh reviews without manual effort. Over time, this strengthens your online reputation, builds customer trust, and supports higher conversions across every sales channel.

Looking to collect more reviews on autopilot? Explore the Review Playbook to learn proven strategies, automation workflows, and best practices for turning happy customers into loyal advocates.

Why should every business send a review request email?

Before exploring the templates, let’s understand why a review request email directly impacts revenue.

Reviews influence purchase decisions.

First, reviews build trust before customers buy. According to BrightLocal’s 2024 survey , 75% of consumers regularly read online reviews before visiting a business. For e-commerce stores, that number is even higher. Most shoppers check reviews before adding products to their cart.

Therefore, products with fewer reviews often lose sales to competitors. This happens even when the product quality is better. To maximise conversions, invest in Shopify product reviews and encourage authentic customer feedback.

Most customers need a reminder.

Next, satisfied customers rarely leave reviews without being asked. Meanwhile, unhappy customers often share feedback immediately. As a result, your ratings can gradually decline over time.

However, a timely review request email changes that pattern. It gives happy customers a simple, frictionless way to share their experience.

Reviews improve search visibility.

Furthermore, reviews strengthen your online presence. Google considers review quantity, freshness, and ratings when ranking businesses. Consequently, consistent Google reviews for businesses can improve local search visibility and attract more qualified customers.

The data supports it

Moreover, our analysis of 500+ Yuko merchant accounts revealed compelling results.

• Automated review request emails generated 3 to 5× more reviews.
• Average email open rates reached 41%.
• Average review submission rates reached 9%.
• Simple post-purchase emails achieved an 11% submission rate.
• Photo review requests generated 2.3× more reviews than text-only emails.
• Excluding refund customers reduced 1-star reviews by 40%.

How to write a review request email that gets responses

A high-converting review request email follows a simple formula. First, keep it short. Next, make it personal. Finally, remove every barrier between the customer and the review form.

Most review request emails fail for three reasons:

• They are too long.
• They are too generic.
• They arrive at the wrong time.

Fortunately, following these best practices can significantly improve response rates.

Keep it short and specific.

Customers have limited attention spans. Therefore, every sentence should encourage one action: clicking the review link.

Include these essential elements:

• A clear, benefit-driven subject line
• A reminder of the purchased product
• One prominent call-to-action button
• Three or four short body sentences

Personalize your request

Next, make the message feel human. Personalized emails consistently outperform generic requests.

Whenever possible, include:

• Customer’s first name
• Product name
• Purchase or delivery date

As a result, your review request email feels like personal communication instead of automated marketing.

Remove every friction point

After personalization, simplify the review process. The review button should open the review form directly.

Avoid sending customers to your homepage. Instead, link directly to the product review page or review platform. Consequently, fewer clicks lead to more completed reviews.

Add social proof

Finally, reinforce trust with social proof. Mentioning existing customer reviews encourages participation.

For example, highlight the number of customers who have already shared feedback. This creates confidence and strengthens your request.

Integrate with your email marketing.

For consistent results, automate review requests through your Shopify email marketing strategy. This ensures every customer receives the right message at the right time.

What is the best time to send a review request email?

Timing plays a crucial role in every review request email strategy. First, customers need enough time to use your product. However, waiting too long reduces recall and response rates.

Therefore, always send your request after the customer experience, not after shipment.

Recommended timing by product type

Always trigger your review request email after product delivery or service completion.

Product Type	Recommended Timing
Physical products	5 to 7 days after delivery
Complex products	10 to 14 days after delivery
Digital products	24 to 48 hours after purchase
SaaS or software	7 to 14 days after first login
One-time services	24 to 48 hours after completion
Subscription products	After the second or third delivery

Choose the right day and time

Next, optimize your send schedule. For B2C ecommerce, Tuesday through Thursday mornings (8 to 10 AM recipient local time) tend to produce the highest open rates for transactional emails, consistent with findings from Klaviyo’s 2024 Email Benchmarks report .

Meanwhile, avoid Monday mornings and Friday afternoons. Both periods typically experience higher email deletion rates.

Nevertheless, every audience behaves differently. Therefore, A/B test send times after collecting at least 200 email sends.

Send only one follow-up.

Finally, send one reminder if customers do not respond. Schedule it 3 to 5 days after the first review request email.

According to Yuko merchant data, one reminder recovers 30 to 50% of otherwise missed reviews. However, sending multiple reminders can frustrate customers and reduce goodwill.

Fortunately, Yuko automates the entire sequence, including the reminder, without manual scheduling.

How to write review request email subject lines?

Your subject line decides whether customers open your review request email. Therefore, it deserves as much attention as the email itself.

Generally, the best subject lines are conversational, product-specific, and under 50 characters. Litmus research shows that over 60% of emails are opened on mobile devices, where longer subject lines are truncated.

Subject lines that consistently perform well

Subject Line	Why It Works
Quick question about your [Product Name]	Feels personal and low commitment
How are you liking [Product Name]?	Conversational and product-specific
Sarah, your opinion matters to us	Personalized and appreciative
30 seconds to help other shoppers	Sets expectations and encourages action
Your [Product Name] review would mean a lot	Genuine and emotionally engaging
Did [Product Name] live up to expectations?	Sparks curiosity and honest feedback
We’d love your feedback on your recent order	Clear, direct, and trustworthy
One quick favor, [First Name]?	Friendly and low-pressure

Subject lines to avoid

Avoid these common mistakes:

• “Leave us a 5-star review.” This violates many review platform policies. See Google Reviews Policy for what is and isn’t allowed.
• “URGENT: Please review your order.” False urgency reduces trust.
• “Don’t forget to review us!” Guilt-based messaging performs poorly.
• Subject lines exceeding 50 characters, especially for mobile users.

Pro tip: A/B test only two subject lines at a time. Keep every other email element unchanged. Then, evaluate results after at least 100 sends per variation.

Learn more about how to get more reviews on Shopify: 14 tactics that work

10 Review request email templates for different situations

Not every review request email serves the same purpose. First, a new customer needs a simple reminder. Next, a repeat buyer responds well to social proof. Finally, loyal customers may engage better with photo requests or incentives.

Therefore, choosing the right review request email template matters as much as writing the email itself. A message that matches the customer’s journey feels more relevant and increases response rates.

Below, you’ll find 10 proven review request email examples for common post-purchase scenarios.

Template 1: The simple post-purchase request

Any product category and the first review request

Subject: How are you liking [Product Name]?

Hi [First Name],

We hope you’re enjoying your [Product Name].

If you have 60 seconds, we’d love your feedback. Your review helps other shoppers buy confidently. Additionally, it means a lot to our small team.

[Leave a Review →]

Thanks for your support,

[Store Name]

This review request email is short, friendly, and product-specific. Furthermore, the “small team” message creates an emotional connection. Customers often appreciate supporting real people behind a brand. Consequently, they feel more motivated to respond.

Moreover, the email asks for only one action. That simplicity reduces friction and improves completion rates. In testing across 200+ Shopify stores, this template achieved an average 11% review submission rate when sent six days after delivery.

Template 2: The social proof nudge

Stores with existing reviews and growing customer bases

Subject: Join 500+ customers who’ve shared their experience

Hi [First Name],

Over 500 customers have already reviewed [Product Name]. Their feedback has helped thousands of shoppers choose confidently.

Now, we’d love to hear your experience. It only takes a minute.

[Share Your Experience →]

Thanks,

[Store Name]

This review request email template uses social proof from the beginning. First, it shows that others have already participated. Then, it invites customers to join the community instead of making a demand.

Additionally, the phrase “add yours” feels inclusive and welcoming. As a result, customers experience less pressure. This approach works especially well for brands with an established review base and consistent sales volume.

Template 3: The photo review request

Apparel, beauty, food, home décor, and other visual products

Subject: Show us how you’re using [Product Name]

Hi [First Name],

We love seeing [Product Name] in real life. If you’ve taken a photo, we’d love to feature it.

Leave a photo review today. As a thank-you, you’ll receive [10% off / 50 loyalty points].

[Add Your Photo Review →]

Thanks,

[Store Name]

Photo reviews create stronger trust than text-only reviews. Consequently, they help future shoppers visualize your products. In Yuko’s Q1 2025 merchant data, this template generated 2.3× more reviews than text-only requests.

Furthermore, the incentive is disclosed upfront and tied to a specific action. Therefore, customers clearly understand the value exchange while remaining free to leave honest feedback.

Template 4: The follow-up reminder

Customers who opened the first email but didn’t leave a review

Subject: Still time to share your thoughts, [First Name]

Hi [First Name],

A few days ago, we asked about your [Product Name]. We just wanted to check in again.

If you have 60 seconds, we’d love your honest feedback. However, there’s absolutely no pressure.

[Leave Your Review →]

Thank you,

[Store Name]

Not everyone responds to the first review request email. Sometimes, customers simply forget. Therefore, one gentle reminder can recover valuable reviews.

Moreover, the phrase “No pressure at all” reduces resistance. Consequently, customers feel invited instead of pushed. Send this reminder 3 to 5 days after the first email. However, avoid sending additional reminders. Too many follow-ups can damage customer trust.

Pro Tip: Exclude customers who have already reviewed or clicked the review link. Also, suppress customers with recent support tickets. Most review automation platforms, including Yuko, handle this automatically.

Template 5: The Google review request

Local businesses, service providers, and physical stores

Subject: Quick favor — would you leave us a Google review?

Hi [First Name],

Thank you for [visiting us / your recent order]. We hope everything met your expectations.

If you have a minute, we’d truly appreciate a Google review. Your feedback helps other local customers find us.

[Leave a Google Review →]

Link directly to your Google Business Profile review page.

Thank you,

[Store Name]

This review request email is simple, transparent, and action-oriented. First, it thanks the customer. Next, it explains why the review matters. Finally, it links directly to the review form.

As a result, customers complete the process with fewer clicks. Direct links significantly reduce friction and improve completion rates. This template works particularly well for businesses that depend on local search visibility and customer trust.

Template 6: The post-service request

Agencies, consultants, repair shops, and service businesses

Subject: How did we do, [First Name]?

Hi [First Name],

It was wonderful working with you on [Project/Service Name]. We hope the results exceeded your expectations.

If you’re happy with our service, we’d appreciate a quick review on [Platform]. It only takes about two minutes.

[Share Your Experience →]

If anything isn’t right, simply reply to this email. We’d love the opportunity to make it right.

Thank you,

[Your Name]
[Business Name]

Unlike product businesses, service providers depend heavily on trust and reputation. Therefore, this review request email template encourages satisfied clients to leave public feedback.

Meanwhile, dissatisfied customers receive a private communication channel. Consequently, they are more likely to contact you directly instead of posting a negative public review. This simple addition protects your reputation while improving the customer experience.

Template 7: The loyalty points exchange

Stores with loyalty programs and repeat customers

Subject: Earn [50 Points] for Your Honest Review

Hi [First Name],

You currently have [X Points] in your account. Here’s an easy way to earn even more.

Leave an honest review for your recent [Product Name] purchase. Then, we’ll automatically add [50 Points] to your balance.

Redeem your points on your next order.

[Leave a Review + Earn Points →]

Thanks,

[Store Name]

This review request email template targets your most engaged customers first. Since they’re already in your loyalty program, they’re more likely to respond. Additionally, the reward reinforces an existing customer relationship instead of creating a new incentive.

Furthermore, the incentive is clearly tied to submitting a review, not leaving a positive one. Consequently, customers feel comfortable sharing honest feedback. If your loyalty platform supports automation, points can be awarded instantly, creating a seamless customer experience.

Template 8: The new product feedback request

Product launches, new SKUs, and beta testers

Subject: You’re One of the First — We’d Love Your Take

Hi [First Name],

You’re among the first customers to try [New Product Name]. Therefore, your feedback genuinely helps us improve.

Would you spend two minutes sharing your honest thoughts? Good or bad, we read every review.

[Share Your Feedback →]

Thank you for being an early supporter.

[Store Name]

This email template for a review request creates exclusivity without creating pressure. First, customers feel recognized as early adopters. Then, they’re reminded that their opinions directly influence future improvements.

Moreover, requesting honest feedback builds credibility and trust. As a result, customers are more willing to participate. This template also helps brands collect valuable insights while building an initial review base for newly launched products.

Template 9: The subscription milestone request

Subscription boxes, recurring orders, and SaaS products

Subject: [First Name], You’ve Been With Us for [3 Months] — Thank You

Hi [First Name],

Three months have already passed, and we’re grateful you’re still with us.

If [Product/Service Name] has made a difference, we’d love you to share your experience. Your review could help another customer choose confidently.

[Leave Your Review →]

With gratitude,

[Store Name]

This review email request template arrives after customers have gained meaningful experience. Therefore, their feedback feels more authentic and detailed.

Additionally, milestone-based requests recognize customer loyalty. Consequently, customers feel appreciated before being asked for anything. The message also emphasizes helping future shoppers instead of promoting the business, making the request feel more genuine.

Template 10: The win-back review request

Customers inactive for 60 to 90 days

Subject: We Miss You — We’d Love Your Honest Feedback

Hi [First Name],

It’s been a while since your last order. Meanwhile, we’ve continued improving our products and services.

If you have a moment, we’d love your honest feedback. Good, bad, or somewhere in between, every review helps us improve.

[Share Your Thoughts →]

As a thank-you, enjoy 10% off your next order.

Code: COMEBACK10

We’d love to welcome you back.

[Store Name]

This review request template email combines customer feedback with re-engagement. First, it invites honest opinions without requesting positive ratings. Then, it encourages another purchase through a thoughtful discount.

Consequently, even customers who skip the review may return to your store. This approach strengthens relationships while providing valuable insights into why customers became inactive.

Ultimately, every review request email should match the customer’s relationship stage. For example, new buyers need simplicity, loyal customers appreciate recognition, and inactive customers respond to re-engagement. Therefore, choosing the right template at the right moment consistently delivers better results than using one generic email for every customer.

Introducing Yuko reviews: Automate every review request email

Managing a review request email manually quickly becomes time-consuming. Copying customer details, sending individual emails, and tracking responses waste valuable time. Instead, automation creates a consistent review collection process that scales with your business.

That’s where Yuko Reviews helps. It automates the entire post-purchase review workflow for both Shopify and WooCommerce stores. As a result, you collect more authentic reviews with minimal effort.

With Yuko Reviews, you can automatically:

• Send review request emails after a customizable delivery delay.
• Send one reminder to customers who haven’t responded.
• Collect photo and video reviews with optional incentives.
• Display reviews using product, homepage, and carousel widgets.
• Add a star rating schema for rich Google search results.
• Moderate reviews by approving, featuring, flagging, or replying.
• Automatically reward loyalty points after eligible reviews.
• Import existing reviews from Judge.me, Yotpo, Loox, and other platforms.

Furthermore, Yuko Reviews works seamlessly with both Shopify and WooCommerce. Therefore, it fits businesses of different sizes without adding complexity.

Finally, the free plan supports up to 50 orders per month. Consequently, you can automate every review request email, collect valuable customer feedback, and measure results before upgrading to a paid plan.

Common mistakes to avoid when sending a review request email

Even a well-written review request email can underperform if you overlook key details. Generally, mistakes fall into two categories. First, policy violations can risk account penalties. Second, poor user experience reduces response rates without obvious warning.

Fortunately, these mistakes are easy to avoid.

1. Asking for a specific rating: Never ask customers to leave a 5-star review. This violates many review platform policies and reduces customer trust. Instead, always request an honest review and let the rating reflect the experience.
2. Sending too early: Avoid sending a review request email immediately after purchase. Customers haven’t used the product yet. Therefore, always trigger your email after delivery or service completion.
3. Writing lengthy emails: Keep your request short and focused. A review request email isn’t a newsletter or brand story. Ideally, keep it under 150 words with one clear call to action.
4. Emailing unhappy customers: Before sending review requests, segment your audience carefully.

Exclude customers who:

• Opened a support ticket
• Requested a refund
• Started a return

Consequently, stores using this approach saw 40% fewer 1-star reviews during the first 90 days.

1. Ignoring mobile optimization: Since over 60% of emails are opened on mobile devices, optimize accordingly. Use short paragraphs, readable text, and a large tappable CTA button.
2. Hiding the review link: Finally, make your review button impossible to miss. Avoid burying links inside paragraphs. Instead, use one prominent CTA that takes customers directly to the review form.

Best practices for writing a review request email

Strong review request email best practices create a system that consistently generates customer reviews. Meanwhile, poor practices often reduce response rates over time. Fortunately, a few proven strategies can significantly improve results.

1. Personalize beyond the first name

First-name personalization is only the beginning. Additionally, include:

• Product name
• Order or delivery date
• Customer relationship or purchase history

Consequently, your review request email feels more relevant and personal.

2. Set a clear time expectation

Next, tell customers how long the review takes. Phrases like “60 seconds” or “2-minute review” reduce perceived effort. As a result, customers are more likely to complete the task.

3. Use a prominent CTA button

Then, make your call-to-action impossible to miss. Use a high-contrast button with clear action text, such as:

• Leave a Review
• Share Your Experience
• Write a Quick Review

However, avoid vague labels like “Click Here” or “Submit.”

4. Send from a real person

Whenever possible, send your review request email from a named team member instead of a generic brand alias. This approach often improves both open rates and replies.

5. Include an unsubscribe link

Furthermore, always include an unsubscribe option. Besides meeting legal requirements, it also builds customer trust and demonstrates respect for their inbox.

6. Test one variable at a time

Finally, optimize continuously. Test only one element during each experiment, including:

• Subject line
• Send time
• CTA copy
• Email length

Explore the best email marketing apps for Shopify store owners if you want to run full-fledged email campaigns

How to automate your review request email campaigns

Review request email automation sends review requests based on order events instead of manual scheduling. Typically, the trigger is product delivery or service completion. As a result, every eligible customer receives the right email at the right time.

Manual review requests work for small stores. However, once you exceed 20–30 orders per week, automation becomes essential for consistent review collection.

A typical automated sequence

Most automated workflows include two emails:

• Email 1: Sent 5 to 7 days after delivery with the primary review request.
• Email 2: Sent 3 to 5 days later, only to non-responders.

For better performance, advanced workflows also include:

• Customer segmentation to exclude support tickets.
• Conditional logic for loyalty members.
• Platform routing for Google or on-site reviews.

Note: If you use Klaviyo, trigger Yuko 24 hours after your post-purchase flow ends. Consequently, customers won’t receive multiple emails on the same day.

Setting up automation with Yuko

Fortunately, Yuko’s workflow builder requires no coding. Simply choose your trigger, configure the delay, and activate the automation.

For WooCommerce stores:

• Install the Yuko plugin.
• Connect your WooCommerce store.
• Enable automatic review requests.
• Set the delivery delay.
• Configure one reminder email.
• Optionally, reward photo reviews.

Meanwhile, Shopify stores configure the same workflow directly inside the Yuko dashboard. Additionally, combine it with your Shopify email marketing strategy for even better engagement.

Integrate with your email platform.

Finally, Yuko integrates with Klaviyo and other email platforms. After a review submission, Yuko sends a review_submitted event. Then, you can automatically trigger thank-you emails, loyalty point notifications, or additional post-purchase workflows without manual effort.

How to measure the success of your review request email strategy

Measuring your review request email strategy goes beyond tracking email sends. First, monitor email performance. Then, evaluate review outcomes. Together, these metrics reveal what’s working and what needs improvement.

The four metrics that matter

Metric	What It Measures	Benchmark
Open rate	Subject line effectiveness	35 to 50%
Click-through rate (CTR)	Email copy and CTA performance	8 to 15%
Review submission rate	Reviews generated from total sends	5 to 15%
Review response rate	Reviews from opened emails	15 to 25%

Pro Tip: If your open rate stays below 20% for two weeks, pause your review request email sequence. Then, check your sender domain health before sending more emails.

What to do when performance drops

If results decline, identify the bottleneck first.

Low open rate (under 25%)

• Test a stronger subject line.
• Adjust your send time.
• Check for spam or domain issues.

Low CTR (under 5%)

• Make your CTA button more prominent.
• Shorten the email copy.
• Verify the review link opens correctly.

Low review submission rate (under 3%)

• Simplify the review form.
• Test the mobile experience.
• Consider a small incentive.

Track long-term review growth.

Finally, monitor overall review performance, not just email metrics.

Track:

• Total reviews each month
• Average star rating
• Review recency
• Review platform distribution

Over time, these trends reveal the health of your review strategy. Meanwhile, Yuko’s dashboard displays review volume, rating distribution, and submission trends in one place. Consequently, you can identify issues early and protect your search visibility.

Conclusion

A well-planned review request email is one of the highest-ROI strategies for ecommerce businesses. You already have the customer relationship and order data. Therefore, you only need a short, well-timed message that encourages satisfied customers to share their experience.

Fortunately, the 10 review request email templates in this guide cover every major customer scenario. Whether you’re contacting first-time buyers, subscription customers, or inactive shoppers, you can choose the right template for the right moment. Then, automate the sequence, monitor performance, and optimize one variable at a time for continuous improvement.

Before launching your review request email strategy, complete these steps:

• Choose your primary review platform, such as Google, on-site, or both.
• Generate a direct review link for customers.
• Select the template matching your product and customer stage.
• Trigger emails after product delivery, not order placement.
• Schedule one reminder 3 to 5 days after the first email.
• Exclude customers with open support tickets or recent refunds.
• Track open rate, CTR, and review submission rate.
• Review your first 30 days of performance.
• Finally, optimize one element before testing another.

Ultimately, a consistent review request email strategy builds trust, strengthens social proof, improves search visibility, and generates more customer reviews over time.

Frequently Asked Question